Providing technology solutions to improve supply chain visibility

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and reduce administration workload

CHEP’s solutions unlock value for Afia International Company supply chain.

System Wide Solutions  - Tracking Systems EDI

The Opportunity

Taking a holistic view of Afia International Company’s supply chain to identify opportunities for improvement. The opportunity identified was to implement a solution that provided the manufacturer with a high quality materials handling platform providing full visibility of their palletised product flows downstream into the traditional and modern trade, all while removing the administration burden that is associated with mass data capture and analytics.

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“CHEP EDI saved AFIA having to do tons of paper work and eliminated a lot of time and effort consumed by our teams in doing manual transactions.”
Jameel Ferwana
Head of Logistics, AFIA Edible Oils
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The Solution

Providing Afia International Company with CHEP’s Electronic Data Interchange (EDI) Solution, allowing the manufacturer to focus on their core business of producing edible oils, with access to a service that is time saving, cost effective and sustainable. 

Afia International Company is one of Saudi Arabia’s largest manufacturers specializing in olive and corn edible oil products. 

With the sheer volume of palletised loads that Afia International Company processes, tens of thousands of dockets annually, manually tracking each palletised shipment would be a near impossible task without an advanced technology solution.

Afia International Company assigned a senior systems analyst to work with CHEP on the implementation project.  In scope for the project was the full Afia network in Saudi Arabia, which included 1 manufacturing plant, 22 distribution centres and the customer base of more than 1,000 locations. The teams got to work building and matching the translation tables which match Customer and CHEP location codes.  After a four week testing phase the Electronic Data Interchange service went live.  CHEP provided continuous support to ensure all systems were aligned and that the integrity of the data matched between both parties.  CHEP’s online platform management system myCHEP, provides access to extensive reporting that allows our customers to understand and map the movements of their supply chain flows. 

The Results

With the dedicated support from Afia International Company to implement the EDI project, the results post go live presented measurable successes with both CHEP & Afia International Company being very pleased with the smooth transition.  Afia International Company no longer requires a full time dedicated resource to capture the daily system transactions associated with materials handling and tracking for such a large supply chain.  This sustainable solution removed the need for the thousands of printed CHEP transfer dockets.  With CHEP’s track and tractability of pallets, visibility of the downstream product flows has provided Afia International Company with the confidence that partnering with CHEP provides ongoing supply chain support with more than just their high quality pallet requirements, but also resulted in a recorded significant reduction of pallet losses, improved network visibility and a reduction in AFIA’s downstream customer disputes. 

Jameel Ferwana praised CHEP saying, “We have an excellent Business Partnership with CHEP, who not only provide high quality pallets, but also excellent value added services to AFIA.”

Learn how CHEP can help you get your product to market better, smarter, more sustainably.

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What our customers achieve each year through the sharing and reuse of CHEP platforms:

+  1.6 million trees are left on the planet.

+  2.5 million tonnes of CO2 never enter the atmosphere. 

+  4,329 tonnes less food is damaged during transport.

+  1.4 million tonnes of waste never make it to landfills.

Source:  Brambles Sustainability Review 2017.

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Providing technology solutions to improve supply chain visibility | CHEP