POS material for visual attractiveness
For candle manufacturer Spaas the end of the year is the most important period: "To make our products visually attractive, the use of POS material remains of great importance. Especially during the holiday season, it is crucial for us to be present and visible in the various points of sale," says Pieter Van Aelst, Supply Chain Manager at Spaas.
Meeting demands in high season
However, the availability of dollies during peak periods is not always guaranteed. Even during the last holiday period, suppliers wanted to be sure that they had enough dollies available, in time, for their in-store campaigns. "In order to meet the high demand during this period, we contacted CHEP to use their dollies," says Pieter Van Aelst. That's why Spaas and other producers have been sending their promotional displays to various Belgian supermarkets since November on CHEP's dolly with the blue wheels.
Same kind of platform, one pallet pooler, more flexible campaigns
The CHEP dolly is now officially launched on the Belgian retail market and Pieter Van Aelst van Spaas sees only advantages: "Now we can use the same kind of platform for all our customers, so we are able to organize future POS campaigns more flexibly".