Easier replenishment

Quick and efficient replenishment to avoid product damage and stock-outs.

On average, supermarkets have no less than 250 product categories. Approximately 20% of products are added and removed each month. Avoiding empty shelf space is therefore an important task, which is often done manually; an intensive, demanding and expensive job, because not everything can be refilled at the same time. Did you know that CHEP has a range of solutions for efficient replenishment of fast rotating products?

Contact a CHEP representative

Let’s get to the facts first. A stock-out of a product leads to the following customer behavior (source: ECR Europe):

• 37% of customers buy a different brand;
• 21% buy the same product in another store;
• 17% postpone their purchase to a later time.
In other words, an empty rack has a big impact on the producer, the retailer and the shopper.

Empty shelves mostly occur at the busiest times in the store and require quick action from the retailer. If the majority of the products have to be replenished manually or have to be transloaded several times, it can get tricky. A big cart with different products in the middle of the aisle, customers passing and asking for products that have yet to be unloaded. Products that have fallen and are no longer fit for sale ... Recognizable?

CHEP addressed this problem and came up with a series of solutions to minimize product damage and ensure on-shelf availability.

1. Products on smaller, more flexible pallets

Product categories that are sold a lot and that can be stored in the shop in larger numbers, such as eggs, bottled water ... can often be placed on half pallets in the store shelves. Why would you consider doing that?

Less handling: the products stay on the pallet throughout the entire supply chain, saving you costs and reducing the risk of product damage.

Faster replenishment, less burdening: products are immediately replenished in large quantities, limiting physical work. The number of injuries among store staff decreases and they have more time to help the customers.

Possibility for branding: on each of our display pallets you can set up a display or another type of branding, for enhancing the visibility of your products.

Learn more about our half pallet
half pallet
Product categories that are sold a lot and that can be stored in the shop in larger numbers can be placed on half pallets in the store shelves.

2. Virtual shopping environment helps organization

CHEP developed a virtual reality tool (awarded with an IGD Award) with which a specific shopping environment can be recreated. The interactive tool helps to truly experience the impact of CHEP's replenishment solutions and provide answers to questions such as:

• What do the racks look like with the CHEP solutions?
• How can the racks be replenished more easily and quickly?
• Which faster and better carriers can be used to optimize replenishment?

Watch the video of our VR tool
VR tool
CHEP developed a virtual reality tool with which a specific shopping environment can be recreated.

3. Tailor-made advice on in-store approach and sales

Nowadays different product categories are placed next to each other in the store, because customers often buy them together. Just think about a display with sauces or barbecue material next to the meat section. This specific in-store approach requires the necessary insights. CHEP has acquired sufficient know-how throughout the years and provides tailor-made advice to optimize the replenishment and sales in-store.

Would you like more information on how to make your supplies more efficient and to provide more satisfied customers?

Fill in your details and we'll contact you
product categories
Different product categories are placed next to each other in the store, because customers often buy them together

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Easier replenishment | CHEP