Transport collaborations results in savings

How Coca-Cola Enterprises, Van Dievel, Colruyt & CHEP achieve cost, environmental and time savings

Coca-Cola Enterprises, Inc. (CCE) is the largest producer and distributor of non-alcoholic drinks in western Europe. As part of this organisation, Coca-Cola Enterprises Belgium distributes 1.2 million pallets of drinks to 11,000 delivery points every year.

The challenge
CCE has been working with CHEP for over 30 years, and during their joint business project meetings began looking at ways to make CCE’s supply chain leaner and more efficient. 
CHEP suggested using its transport collaboration programme.

The answer
In February 2013, Coca-Cola Enterprises Belgium, along with the Belgian supermarket chain Colruyt and haulier Vervoer Van Dievel, began a transport collaboration project devised by CHEP. The aim was to reduce the number of empty trucks these three companies were putting on the road and thus saving empty miles.

As a preferred Coca-Cola haulier, we deliver to Colruyt daily. The new system means fewer empty kilometres, so we can pass savings on to our customers. Pallet pooling is much cheaper for hauliers because it reduces a lot of the red tape.

Jan De Wael Sales Director, Van Dievel

Five benefits of the CHEP solution

  1. Reduced carbon emissions: CHEP’s transport collaboration system allows all supply chain partners to reduce CO2 emissions by sharing truck capacity
  2. Financial savings: collaborating cuts costs by reducing ‘empty kilometres’ and one-way journeys
  3. More streamlined loading and unloading at CCE: because fewer trucks are involved
  4. Significantly reduced time and money on pallet management: CHEP takes on the burden
  5. Increased efficiency: pallets are always available in the right quantity and location

Saving costs and cutting down administration

truck loads pooled pallets coca cola
More streamlined loading and unloading at CCE because fewer trucks are involved

CHEP examined the three companies’ delivery routes to work out where they overlapped, and designed a closed-loop circuit from the CHEP service centre in Bornem, Belgium. This allowed CCE to make savings on transport costs because Van Dievel takes the reduction in empty miles into its cost calculations, allowing it to offer CCE a more competitive price.

CHEP’s involvement with CCE also means reduced administration – CCE doesn’t need to manage pallet supply, repair or stock levels; quality pallets are always delivered in excellent condition; and there’s guaranteed availability for seasonal demand.

Practical and environmental advantages

Transport collaboration has other significant and useful advantages: pallet pooling and driving a closed loop is not simply a money-saving exercise.

  1. Firstly, loading and unloading have become much more streamlined because there are fewer trucks to handle at CCE’s entrances and exits.
  2. And secondly, the companies involved in the collaboration – all of which are serious about sustainability – saw a substantial reduction in CO2 emissions of 30% per yearEach year the trucks involved drive 16,334 fewer kilometres than before the collaboration started, with far-reaching benefits for both the supply chain and the environment.

Getting products to our customers in time is a daily logistical challenge. Pallet pooling with CHEP makes this complex supply chain a lot simpler, so our people can focus on their core business.

Rudy Goossens Senior Manager Transport Coca-Cola Enterprises

Success case: Coca-Cola, Van Dievel, Colruyt


Coming up next

  • Case: Coca-Cola, Van Dievel, Colruyt

Coca-Cola, Van Dievel, Colruyt

Coca-Cola European Partners and CHEP optimized transport to the retail dc's.This project, in collaboration with Colruyt and Van Dievel transport results in more efficiencies and savings for everyone.  

Find CHEP platforms

Please enter your details below

  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • This field is required

By submitting the form I accept CHEP data management according to CHEP privacy policy

If your download doesn't start shortly please click here

Select language


Not your country or language?

Change country

Transport collaborations results in savings | CHEP