Case Study: Mondelez

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Mondelez optimize order fulfilment to replenish retail inventory with data led solution

“We have worked with CHEP, using their digital capability to analyse orders received from multiple retailers; and have identified significant insights to work with retailers to reduce waste both for the retailers and ourselves.”

The Challenge

 

The way consumers shop has changed.
The rise of e-commerce, the global pandemic and Brexit have compounded
this to create a shortage of truck drivers which is impacting the supply chain’s
ability to deliver.

Order optimization is a key driver of supply chain efficiency - it is more economical and sustainable to move goods on full pallets in full truck loads.
But unnecessary requests to pick products by the case, rather than by the layer or full pallet, has led to additional costs and transport inefficiencies for manufacturers and retailers alike.
The current driver shortage has made sub-optimal ordering not just inefficient
but is now causing orders to be cancelled. Can a new way of optimizing orders make a substantial contribution to order fulfilment, saving money and
CO2 emissions?

The Solution

 
  • Leveraging Brambles' unique big data technology, combined with Artificial
    Intelligence, CHEP
    and Mondelez collaborated to co-innovate and create
    order optimization solutions to eliminate waste
    and uncover more efficient
    opportunities.
  • CHEP analyzes patterns in large volumes of SKUs from retailer inventories to
    uncover inefficiencies in the ordering process. The data is then used to compile
    actionable solutions
    along with simulations of different scenarios and the resulting
    impact on each activity throughout the supply chain.
  • The result is to develop specific recommendations by SKU to refine the
    optimum frequency and order patterns, minimize part-pallet inventory and evaluate
    areas for cost reductions. This creates an intelligent balance with efficiencies for
    both the manufacturer and retailer. 

The Benefits

 

“The insights which CHEP's Order Optimisation modelling provided was
detailed and gave us real actionable insights to take to retailers to work with
them in a better way. By incorporating days stock we have been able to start
improved conversations on order efficiency with evidence to hand of how
changing units of measure could create efficiencies for both businesses without
having a negative impact on inventory.”

Anna Bisley, Mondelez Customer Development Manager

“Order fulfillment is the first area we have targeted with our new solution, a unique
combination of cutting-edge technology, experience and expertise to unleash the
power of big data to eliminate waste in our customers' supply chains.”

Katrin Zeiler, Senior Director ZWW and Customer Innovation

What´s next?

Do you face the same challenge? If you do, join us in building the next innovative pilot and assessing the opportunity together. We are looking for more UK manufacturing customers who work with selected retailers to help us shape this further. Please click here to contact us.

 

  • Zero Waste World

  • CHEP

  • BXB Digital

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Case Study: Mondelez | CHEP