Smart Promotions: Digital extension at the POS to the end customer's smartphone
As market leader in the field of load carriers for standardised promotional and secondary placements in food retailing, CHEP can now equip its well-known quarter pallet with beacon technology on request in order to interact with the end customer at the POS via its smartphone. For the first time a nationwide infrastructure for the playout of digital content at the POS is created for retailers and manufacturers.
CHEP has access to a broad network of partners so that both manufacturers and retailers can use the "ready-to-push" option for their own app.
It is no secret that in food retailing, promotional or secondary placement ensures increased sales in the market. Over 70% of retailers are now investing in technology to enhance the customer experience, increase sales and attract new customers. In a US study, 73% of customers say they are more likely to buy in the store when retailers play beacon-supported content at the point of sale (POS). A trend that is also becoming more and more popular in Germany.
Arrange Beacon-supported content for the coming months
For manufacturers who again agree on campaign volumes with retailers in the upcoming annual meetings, it is also a good opportunity, for example, to directly agree on some campaigns with digital extension, so that this could then be played out to customers in the coming year.
For further information on booking or how to make an app fit for the draw, as well as for basic questions, please contact the Smart Promotions Team directly.