Digital extension at the POS to the end customer's smartphone

As market leader in the field of load carriers for standardised promotional and secondary placements in food retailing, CHEP can now equip its well-known quarter pallet with beacon technology on request in order to interact with the end customer at the POS via its smartphone. For the first time a nationwide infrastructure for the playout of digital content at the POS is created for retailers and manufacturers. 

It is no secret that in food retailing, promotional or secondary placement ensures increased sales in the market. Over 70% of retailers are now investing in technology to enhance the customer experience, increase sales and attract new customers. In a US study, 73% of customers say they are more likely to buy in the store when retailers play beacon-supported content at the point of sale (POS). A trend that is also becoming more and more popular in Germany.

 

Arrange Beacon-supported content for the coming months
For manufacturers who again agree on campaign volumes with retailers in the upcoming annual meetings, it is also a good opportunity, for example, to directly agree on some campaigns with digital extension, so that this could then be played out to customers in the coming year.

For further information on booking or how to make an app fit for the draw, as well as for basic questions, please contact us directly.

advantages of a beacon

A beacon attached to a pallet display can have great impact on your sales and promotions.

  • unique identification

    The beacon is attached to the pallet and uniquely linked digitally to the product. This enables the pallet through the beacon to know which product or campaign is on it. 

  • speaking to the consumer

    Via Bluetooth, this beacon can now "talk" about this particular product and play information out to an end customer's smartphone while he or she walks past the pallet and the product in the store.

  • widely applicable

    The application can be provided by the manufacturer or retailer - or left to a loyalty program provider.

  • choose the content

    The sent message can be of any design, such as pure product information, a coupon, a direct discount or a link to a video.

  • increase sales

    This results in an increased shopping experience for customers and new customer acquisition as well as sales increases in the 2-3-digit percentage range.

  • direct notification

    The feed to the customer can be played via any application that displays a push message on the customer's home screen when the customer is close to the product. 

Infographic

Supply chain is being driven by a more demanding, savvy shopper

Proximity Marketing

Customers are making more top-up shops, with smaller basket sizes, placing an emphasis on easy-to-shop environments, price and availability.

3-in-10 shoppers will either leave a store or buy nothing if they can’t find a product they want

Source: IGD, Kantar Worldpanel, POPAI, IRi, Stora Enso

CHEP retail-ready solutions

CHEP retail-ready solutions

Coming up next

  • CHEP retail-ready solutions

  • Merchandising Solutions

  • Store Solutions Replenishment and Merchandising

Creative solutions that inspire sales

Your designers can create customised packaging display units for every store format to drive effective merchandising. It ensures fuller shelves and a clutter free environment, providing a better shopping experience that encourages shoppers to browse and spend more.

Efren Pareja Category Manager, AhorraMas

The increase in sales and time saved compared to placing products on shelves is remarkable. CHEP Quarter pallets were also shown to provide better stock control in the stores, reducing stock-outs.

In Spain, AhorraMas a major manufacturer trialled the CHEP quarter pallet for six weeks with 2 SKUs at retail chain.

Infographic

Awards and Certifications

Awards and Certifications

Packaging Design Guidelines Merchandising Displays Quarter Pallet

  1. Inner Blue-Click

    Inner Blue-Click

    Display attachment option using the Inner Blue-Click.

    Download
  2. Outer Blue-Click

    Outer Blue-Click

    Display attachment option using the Outer Blue-Click.

    Download
  3. Combination connectivity

    Combination connectivity

    Display attachment option using combination connectivity

    Download
  4. T-Locks

    T-Locks

    Display attachment option with using T-Locks

    Download

Packaging Design Guidelines Merchandising Displays CHEP Half Pallet

  1. Friction lock flaps

    Friction lock flaps

    Display attachment option with Friction lock flaps

    Download
  2. Free standing POS display and platform skirt

    Free standing POS display and platform skirt

    Display attachment option with free standing POS display and platform skirt (optional)

    Download

Packaging Design Guidelines Merchandising Displays CHEP Euro Pallet

  1. Friction lock flaps

    Friction lock flaps

    Display attachment option with Friction lock flaps

    Download
  2. Free standing POS display and platform skirt

    Free standing POS display and platform skirt

    Display attachment option with free standing POS display and platform skirt (optional)

    Download
  3. Free standing DOUBLE POS display and platform skirt

    Free standing DOUBLE POS display and platform skirt

    Display attachment option with free standing DOUBLE POS display and platform skirt (optional)

    Download

Packaging Design Guidelines Merchandising Displays CHEP UK Pallet

  1. Friction lock flaps

    Friction lock flaps

    Display attachment option with Friction lock flaps

    Download
  2. Free standing POS display and platform skirt

    Free standing POS display and platform skirt

    Display attachment option with Free standing POS display and platform skirt (optional)

    Download
  3. Free standing DOUBLE POS display and platform skirt

    Free standing DOUBLE POS display and platform skirt

    Display attachment option with Free standing DOUBLE POS display and platform skirt (optional)

    Download

Packaging Design Guidelines Merchandising for double displays on 400x300

  1. Double display combination connectivity

    Double display combination connectivity

    Display attachment option with Double display combination connectivity

    Download
  2. Double display combo connectivity - no tray

    Double display combo connectivity - no tray

    Display attachment option with Double display combo connectivity - no tray

    Download

Retail

  • Corporate Social Responsibility
  • System Wide Solutions
  • Store Solutions
  • Distribution Center Solutions
  • Transportation Solutions
  • Intercontinental Solutions
  • Corporate Social Responsibility

    As more businesses turn to their supply chain to improve financial, environmental and societal outcomes, CHEP platforms and solutions provide even greater value. 

    About this solution
  • System Wide Solutions

    CHEP provides our customers solutions that improve efficiencies, eliminate waste, and accelerate flows across silos, departments and trading partners.

    About this solution
  • Store Solutions

    Our store solution strategies and consumer-facing platforms help you sell more product at higher margins.

    About this solution
  • Distribution Center Solutions

    Improving the construction and handling of product loads inside your facilities begins with utilizing better platforms and processes. 

    About this solution
  • Transportation Solutions

    Our transportation solutions and services are designed to leverage synergies between your opportunities and our extensive resources.

    About this solution
  • Intercontinental Solutions

    With operations in more than 60 countries and over 300 million platforms in circulation, we’re in a unique position to help move your goods across borders or continents

    About this solution
    • Carbon Neutral Platforms

      The CHEP Carbon Neutral Platforms program maximizes the use of the most sustainable platforms and decreases your environmental impact even further.

      See details
    • Food Waste Reduction

      CHEP food waste experts will review your supply chain to find weak links. We’ll systematically evaluate all of your transport packaging and material handling systems to figure out where the waste is happening.

      See details
    • Environmental Impact Analysis

      With an Environmental Impact Analysis, CHEP will find ways to help you eliminate waste, increase your efficiencies, lower costs and use more sustainable materials.

      See details
    • Value Chain Analysis

      We can help you find inefficiencies in your supply chain and fix them by collaborating with you to conduct a Value Chain Analysis, a graphical depiction of your entire supply chain that identifies all product, platform and data flows.

      See details
    • Platform Mix Optimisation

      We can use the expertise we’ve gained from working with supply chains around the world and apply our modeling capabilities to pinpoint the optimal platforms for all of your products.

      See details
    • First Mile Solutions

      CHEP in the first mile. Reduced risks. Quality assured. You need the highest possible safety standards for your production line. And in the first mile – the first point in your supply chain when raw materials and ingredients are transported to manufacturers – you need the lowest risk of contamination.

      See details
    • Store Replenishment

      An efficient in-store operation delivers improved availability and more shopable stores. Reduced set-up time on the shop floor, lower labour costs and quicker turnaround. Faster fulfilment and replenishment. Transformes use of space to revitalise lower shelving space.

      See details
    • Promotions

      A retail ready-solution provides higher brand exposure and store compliance. Eye-catching and visible – adaptable and shopable units for every store and product category.

      See details
    • Promotions

      A retail ready-solution provides higher brand exposure and store compliance. Eye-catching and visible – adaptable and shopable units for every store and product category.

      See details
    • Unit Load Construction

      CHEP makes Unit Load Construction simple. Our software-based process is customized, efficient and cost-effective. You may be introducing new packaging, or reconfiguring unit loads to optimize store delivery.

      See details
    • Automated Systems Optimisation

      The Automated Systems Optimization solution from CHEP — the company that knows more about how pallets work with automated equipment than anyone else —can help you get the most out of your equipment and your entire supply chain.

      See details
    • Collaborative Transport

      At CHEP, we use our unique scale, reach and data to enable our customers to get all the benefits of transport collaboration, cutting empty miles, wasted fuel and needless C02 emissions from their supply chain.

      See details

    Find CHEP platforms

    Find CHEP platforms

    Please enter your details below

    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    • Your entry is not of the correct length
    • Your entry should not contain any URLS
    • This field is required
    Are you an existing customer?:
    If your download doesn't start shortly please click here

    Select language

    Germany
    Done

    Not your country or language?

    Change country

    Merchandising Solutions - Retail | CHEP UK