Mikael Brunberg started CHEP as Country Manager for Finland
Helsinki, 29 January 2021 – Mikael Brunberg, M.Sc. (Econ.), has been elected Country General Manager of CHEP Finland as of 11 January. Brunberg's main task will be to take CHEP on a strong growth path in Finland through wide-ranging cooperation and crossing traditional border fences.
“I believe in the power of cooperation, because there is the potential of logistics to improve efficiency and reduce costs. I see many opportunities for even greater cooperation that transcends traditional boundaries,” says Brunberg.
CHEP's wide range of reusable packaging solutions and dense, global network of professionals make every load of goods more productive and environmentally friendly.
Brunberg has nearly 20 years of experience in a variety of sales and business development roles, branding and marketing, as well as management at British American Tobacco, Blanc Consulting and Nepa Insight, among others. Brunberg is well acquainted with the Nordic business world, as he has worked on numerous international projects not only in Finland but also in Sweden and Denmark.
“We live in a global world where Finland and the other Nordic countries are part of global goods flows. CHEP is the world’s largest supplier of pooled pallets, which gives us a real opportunity and tools to help our customers optimize their pallet solution,” says Brunberg.
“We think everything starts with the customer’s needs and a thorough understanding of them, and our experience allows us to better understand and respond to those needs. We will do our best to ensure that CHEP continues to have the best customer experience on the market,” promises Volker Sdunzig, Senior Vice President & General Manager, Central Eastern Europe.
For Brunberg, CHEP’s responsibility and ambitious goals, such as pioneering regenerative supply chains, were an important reason why he wanted to work at CHEP.
In 2020, CHEP met its five-year sustainability targets, based on a ‘Better Planet, Better Business and Better Communities” strategy, reducing the CO2 emissions by 33% or achieving zero deforestation, amongst other. Now, the company has set new ambitious targets for 2025, aiming at further expanding the power of their circular model to create regenerative supply chains, moving from ‘less negative’ to ‘positive’ impact.
“Responsibility is a matter of the heart for me and that’s why it’s great that the entire CHEP business model is based on circular economy,” says Brunberg. “To stop climate change, we need even greater action, and that is why we are moving towards a net-positive future, where we not only reduce our negative impact, but create a positive impact on the planet and the society. With broad, new cooperation and common sincere will, we can make the future better,” Brunberg believes.
CHEP helps move more goods to more people, in more places than any other organisation on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, CHEP created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. CHEP primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. CHEP employs approximately 11,000 people and we believe in the power of collective intelligence through diversity, inclusion and teamwork. We own approximately 330 million pallets, crates and containers through a network of more than 750 service centres, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco and Nestlé. CHEP is part of the Brambles Group and operates in approximately 60 countries with its largest operations in North America and Western Europe. For more information on CHEP, visit www.chep.com. For information on the Brambles Group, visit www.brambles.com.