The Eckes-Granini Group, headquartered in Germany, is one of the leading producers of fruit beverages in Europe. It has an annual turnover of €899m, more than 1,600 employees and exports to over 80 countries worldwide.
The Challenge
Having worked with CHEP for many years, Eckes-Granini wanted to explore new ways to display its products in retail spaces, and to help co-packers and retailers create impressive displays, quickly and easily. It also wanted to cut its overall CO2 emissions, and find new operational efficiencies.
The Answer
In 2014, Eckes-Granini became one of the first companies to use CHEP’s New Generation quarter pallet, with patented Blue Click® technology, generating immediate benefits in display flexibility, handling and sustainability.
Steffen Riedel Head of Logistics, Eckes-Granini, GermanyCHEP’s innovative solution makes point-of-sale displays safer and quicker to install
Better displays, easier to build
By using the New Generation CHEP quarter pallet, Eckes-Granini has made it significantly easier for its co-packers and retailers to give its products the best possible displays in the best possible positions.
With Blue Click® technology, “the attachment of the displays is easier, faster and more stable, and the dismantling at the retailer can be done quicker,” says Steffen Riedel, Head of Logistics, Eckes-Granini Germany. It also gives packaging designers greater scope for creativity in display design.
A greener way of doing business
The New Generation CHEP quarter pallet is better for the environment in a number of ways. At 1.9kg, it’s 10% lighter than its predecessor, which means lower resource depletion during manufacture and lower fuel consumption during transportation. It’s also more economical with space – you can now stack it 36 high in a truck, compared with 30 before, which means fewer trucks on the road. It’s also carbon-neutral, meaning that all the CO2 emissions associated with its manufacture, maintenance and disposal are offset using independently verified carbon-reduction projects.
For Eckes-Granini, these environmental benefits are a powerful business case to present to stakeholders and investors. “The fact that all quarter pallets are carbon-neutral certified helps us with our sustainability agenda,” Riedel says.
Improved efficiency with the power of pooling
The New Generation CHEP quarter pallet is designed to improve operational efficiency across the supply chain – from reducing storage space requirements at depots by up to 20% to reducing the time spent attaching displays by up to 50% compared with previous models.
It also includes all the usual benefits of CHEP managed pooling: reduced costs, as you rent and share pallets rather than having to own and store them; reliability of supply, thanks to our unrivalled scale; and reduced pallet failures, thanks to our rigorous quality assurance.
Steffen Riedel Head of Logistics, Eckes-Granini GermanyThe attachment of the displays is easier, faster and more stable, and the dismantling at the retailer can be done quicker
Please enter your details below