CHEP appoints Katrin Zeiler to the role of Senior Director Zero Waste World and Customer Innovation & Solutions in Europe
Weybridge, 28 October 2020 – CHEP, the supply chain solutions company, has announced the appointment of Katrin Zeiler to the newly-created position of Senior Director, Zero Waste World and Customer Innovation & Solutions in Europe.
Reporting to the Vice President, Strategy and Marketing in Europe, Katrin Zeiler will drive new customer collaboration initiatives aimed at unlocking circularity from supply chains and building more sustainable and smarter supply chains in Europe.
Launched in Europe a year ago, CHEP’s Zero Waste World programme is a working collaboration that brings together leading retailers and manufacturers to tackle three challenges: eliminating packaging waste, eradicating empty transport miles and cutting out inefficiencies.
Nick Gibbons, Vice President, Strategy and Marketing in Europe, says, “Zero Waste World is demonstrating the power of partnerships on shared challenges. We are really proud of the results derived from some of the joint projects we’ve undergone with our customers. I’m sure Katrin’s background in innovation and community development will help CHEP accelerate our ambition to unlock circularity for the benefit of our customers and the planet”.
As part of the company’s Sustainability targets for 2025, CHEP aims to increase the number of customer collaborations, doubling the impact and the number of current collaboration initiatives. Looking forward, the Zero Waste World programme will continue to capitalise on its scale, data and relationships and will leverage its digital capabilities and new products and services for maximum impact.
Before joining CHEP in April 2020, Katrin Zeiler held various roles leading global innovation initiatives in the logistics industry, bringing expertise around Big Data, Augmented Reality (AR), Artificial Intelligence (AI), Internet of Things (IoT), robotics and sustainable logistic solutions including Program Director Innovation Centre Americas for DHL and Head of Customer Engagement at the Innovation Centre in Germany.
“I am thrilled to take on this exciting responsibility and drive collaboration to expand CHEP’s Zero Waste vision to our customers”, Katrin Zeiler says. “I will put my passion for customer-centricity, innovation and sustainability at its core to co-create and deliver new innovations and scalable solutions to the world’s leading manufacturers, retailers, start-ups and more champions on Zero Waste”.
CHEP helps move more goods to more people, in more places than any other organisation on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, CHEP created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. CHEP primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. CHEP employs approximately 11,000 people and believes in the power of collective intelligence through diversity, inclusion and teamwork. CHEP owns approximately 330 million pallets, crates and containers through a network of more than 750 service centres, supporting more than 500,000 customer touch-points for global brands such as Procter & Gamble, Sysco and Nestlé. CHEP is part of the Brambles Group and operates in approximately 60 countries with its largest operations in North America and Western Europe. For more information on CHEP, visit www.chep.com. For information on the Brambles Group, visit www.brambles.com.