Platform Mix Optimisation

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The right platform for the job

It makes a big difference in how well the job gets done. The right platform means cost savings. It means less product damage. And it’s better for your flow of goods, to and in store.

We’re the world’s biggest supplier of pooled equipment. It makes us uniquely positioned to help you optimise your platform mix. Because our supply is unmatched, you can be confident there will always be enough high-quality pallets to meet your needs. Pallets that enhance your in-store visibility and inspire customers to buy more.

The right platform means efficiency for your entire supply chain.

For the products you’re harvesting, the equipment you’re running and the goods you’re shipping.

The right platform

Our range means we can identify the right platforms for the right flow

A solution for every store

CHEP Shopability

We have the industry’s broadest array and greatest supply of sustainable platforms

How we help

Using the right platform mix will maximise your efficiency. And we’re best placed to help you get the mix right.

  • Widest range of platforms

    We help you decide the best mix for each job – without bias.

  • Enhanced in-store visibility

    Retail-ready displays to maximise shopability and improve promotion execution.

  • Lower costs

    When you use the optimal mix of platforms, you lower your total operating costs.

  • Better handling

    Minimal-touch handling to and in store, and faster replenishment for better availability.

Sarah Louise Fairburn Brand Director, LJ Fairburn

CHEP had helped us to improve the efficiency of our overall supply chain, resulting in a very cost-effective solution for our business and supporting our growth plans

How we work together

to find the right platform mix for your company

  • Discover

    We gather information, including customer data, CHEP data and site visits

  • Share insights

    We assess your supply chain, considering product type, distribution channel, production process, facility requirements, freight assets and safety issues

  • Recommend

    We recommend the proper mix of platforms to better handle your products and materials across your supply chain

  • Implement

    We’ll let you know how much you can save before you decide to make any changes

What we do

Platform Mix Optimisation

We look at every cost factor to find the most efficient platform for you.


  • Store Solutions
  • Transportation Solutions
  • Intercontinental Solutions
  • Corporate Social Responsibility
  • Store Solutions

    Our store solution strategies and consumerfacing platforms help you sell more product at higher margins.

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  • Transportation Solutions

    We supply, deliver, collect and receive millions of CHEP platforms every day through a vast logistics network that integrates our transportation resources with the resour

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  • Intercontinental Solutions

    With operations in more than 60 countries and over 300 million platforms in circulation, we’re in a unique position to help move your goods across borders or continents.

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  • Corporate Social Responsibility

    As more businesses turn to their supply chain to improve financial, environmental and societal outcomes, our platforms and solutions provide even greater value.

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          Platform Mix Optimisation Solutions - Fresh | CHEP Lithuania