Case Study: Tru Blu Beverages

Winning in store: CHEP’s Solutions unlock efficiencies for Tru Blu Beverages and its retail partners

CHEP’s Store Solutions are helping leading Australian beverage manufacturer Tru Blu Beverages’  improve on-shelf availability; maximise manual handling efficiencies; reduce product damage; increase sales through retail differentiation; and improve their overall customer experience.

CHEP supports a share and reuse circular economy and we work with our customers and partners like Tru Blu Beverages to innovate and deliver efficiencies, reduce waste, improve flow through in their supply chain and increase their sales returns per square metre in store.

Dave Hansen Senior Director, Sales and Service, CHEP Australia

Tru Blu Beverages produces a large and diverse range of branded and contract-packed beverages, with one in six beverages purchased in Australian supermarkets being a Tru Blu Beverages product.

Some of the beverages it has in the range include Pub Squash, LA Ice Cola, Waterfords Mineral Water, Diet Rite and Wicked Energy Drink.

With state-of-the-art facilities in three Australian states, and offices in each major capital city, Tru Blu Beverages has an extensive manufacturing and distribution operation. With this sort of scale, it is no wonder the company is ranked the third largest non-alcoholic and non-dairy beverage manufacturer in Australia.

By partnering with CHEP in its supply chain, Tru Blu Beverages has access to the latest platform innovations, local and global expertise, and an extensive network that has enabled them to improve their environmental footprint and bottom line, without compromise.

In the pursuit of unlocking greater efficiencies and getting more products into the hands of customers at the right time, CHEP has worked closely with Tru Blu Beverages to identify, trial and implement several Store Solutions such as the award winning Retail Display Pallet and Beverage Tray system.

These sustainable, customer-facing platforms provide a ‘one-touch’ solution, where the same packaging is used for transportation, replenishment, retail merchandising displays and storage of products.

These solutions assist Tru Blu Beverages move products seamlessly from its manufacturing sites to retailers floors, fully-stocked and ready to go. They also remove the need for one-way cardboard packaging and minimising transport resources, reducing costs and waste.

Speaking about these solutions, Mark Brooks, Commercial Manager at Tru Blu Beverages said, “By working with CHEP and using their retail ready platforms, we’ve been able to streamline merchandising and replenishment.

CHEP are a great supporter for our company. They work closely with our engineering teams to ensure our supply chain runs smoothly end to end. And also support our sales team and trading partners to improve the customer experience.”

Testament to the impact these Store Solutions have within supply chains, CHEP Australia recently received:

  • 2017 Design Innovation of the Year Award - Beverage Category - Materials and Packaging for the Retail Display Pallet and Beverage Tray System at the Packaging and Processing Innovation and Design Awards (PIDA);
  • Gold in Shopper Experience - Environmental Stewardship for the Retail Display Pallet and Beverage Tray System at the 2016 POPAI Marketing at Retail Awards; and
  • Silver in Physical Store - Category Management for the Retail Modular Pallet at the 2016 POPAI Marketing at Retail Awards.

Dave Hansen, Senior Director, Sales and Service for CHEP Australia said CHEP’s Store Solutions can satisfy the needs of consumer goods companies, their retail partners and their end customers. At their core, they streamline merchandising and replenishment to make end-to-end supply chains more efficient, while simultaneously improving the shopping experience.

“CHEP supports a share and reuse circular economy and we work with our customers and partners like Tru Blu Beverages to innovate and deliver efficiencies, reduce waste, improve flow through in their supply chain and increase their sales returns per square metre in store.

“These solutions can deliver superior shelf management by being easy to see, easy to access, easy to replenish, easy to move and easy to reuse”, said Mr Hansen.

CHEP Australia’s Store Solutions have a proven record of delivering greater sales for businesses across the world and their retail partners.

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Case Study: Tru Blue Beverages | CHEP New Zealand