Brambles promotes new circular economy solutions at Ellen MacArthur Foundation’s Acceleration Workshop

As member of the CE100 Network leading the transition to the circular economy, Brambles presented the Zero Waste World programme at an Acceleration Workshop in Stockholm

London, 11 December 2019 - Last week, Brambles, the leading supply-chain logistics company, participated as a speaker in the CE100’s Acceleration Workshop, which took place on December 4-6 in Stockholm. The CE100 is the world’s leading circular economy network run by the Ellen MacArthur Foundation (EMF), the global thought leader on the circular economy.  

Under the theme ‘Circular Economy Enablers’, the event brought together industry-leading corporations, emerging innovators, affiliate networks, government authorities, regions and cities, to build circular capacity, address common barriers to progress, understand the necessary enabling conditions and pilot circular practices in a collaborative, pre-competitive environment.

During the plenary session ‘The Private Sector as an Enabler’, Brambles presented their Zero Waste World programme, a networking collaboration for leading companies committed to creating smarter and more sustainable supply chains, focused on eliminating food waste, eradicating empty transport miles and cutting out inefficiency.

As pioneers of the ‘share and reuse’ model, Brambles was invited to a round table focused on rethinking packaging to move from disposable to reusable.  “While the spotlight is normally on the consumer habits, the cities, the material waste, the fossil energies or the primary packaging, in silence supply chain is pursuing a significant impact in the environment through GHG emissions and packaging waste”, said Marianne Richeux, Brambles Zero Waste World European lead. “Our platforms are shared and re-used by 500,000 actors, within the Automotive & FMCG sectors, covering the end-to-end supply chain. This so-called pooling system eliminates the concept of waste and injects circularity in our customers’ supply chains”.

Annette Lendal, Senior Research Analyst in the Foundation’s New Plastics Economy team and co-author of the Reuse book (2019), , said, “The linear ‘take-make-waste’ system is no longer working for businesses, people or the environment. We take finite resources from the ground to make products that are often designed to be used just once and then thrown away. The circular economy is an opportunity to break away from this approach and instead design out waste and pollution, keep products and materials in use, and regenerate natural systems. In a new plastics economy we eliminate problematic and unnecessary plastic items, innovate to ensure the plastics we do need are reusable, recyclable, or compostable, and circulate all the plastic we use to keep it in the economy and out of the environment.” 

Brambles has been a member of the Foundation’s Circular Economy CE100 since 2015. The Ellen MacArthur Foundation believes that most global businesses understand that in order to remain competitive, circular economy must be core to their strategy. Success requires significant individual effort but serious actors also acknowledge the necessity to work collectively to build new markets.

About the Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia. The Circular Economy 100 (CE100) Network provides a pre-competitive space to learn, share knowledge and put ideas into practice. . For more information, visit: www.ellenmacarthurfoundation.org

About Brambles

Brambles helps move more goods to more people, in more places than any other organisation on earth. Its pallets and containers form the invisible backbone of the global supply chain and the world’s biggest brands trust Brambles to help them transport their goods more efficiently, sustainably and safely. As pioneers of the sharing economy, Brambles created one of the world's most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’. Brambles primarily serves the fast-moving consumer goods (e.g. dry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industries. The Group employs approximately 11,000 people and owns approximately 330 million pallets, crates and containers through a network of more than 750 service centres. Brambles operates in approximately 60 countries with its largest operations in North America and Western Europe. For further information, please visit www.brambles.com

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Brambles promotes new circular economy solutions at Ellen MacArthur Foundation’s Acceleration Workshop | CHEP