CHEP is installing beacons on its quarter pallets
By investing in technology installed on its equipment, CHEP is leading the digital revolution in the sector and creating more connected, smart and productive supply chains. By mounting beacons on its plastic quarter pallets used for retail display, CHEP is improving the consumer experience and facilitating individually targeted communication aimed at the consumer.
With its supply chain solutions provided to the fast-moving consumer goods, food, beverage and retail sectors, CHEP is a world leader in the sector, and maintains an interest in technology, being well aware of the increasing importance of digitalization to companies. CHEP supports companies in adapting to technological innovations and benefitting from digitalization, while ensuring that the supply chain is managed in a more efficient manner.
Through the BXB Digital established by Brambles, CHEP is leading the digital transformation in the sector by investing in business intelligence applications based on “Big Data” and “the Internet of Things” technology. By equipping physical equipment with digital solutions, CHEP is creating more connected, smart and efficient supply chains, and is in the process of implementing developments to allow 360 degree visibility of equipment and products being transported throughout the supply chain, along with capture of real time data such as the temperature of goods and their distance from destination.
Individualized communication using beacons working together with mobile applications
CHEP carried out a research project in 2017 in order to eliminate problems with monitoring store displays during the supply chain process and the inefficiencies arising as a result of these problems. As a result of this research CHEP found that 7% of promotional products were not delivered to stores on time, and at the time that promotions started 11% had not reached the sales area, and therefore it developed the beacon technology.
The beacons that CHEP mounts on its plastic quarter pallets allow interaction with all routers from the producer and retail distribution center to the sales area. Using this application devised by CHEP, producers can check that their products are delivered at the required time and place, and retailers can monitor their stock levels on the spot. In this context, the problem of running out of stock in high-demand products is reduced. The beacons work in integration with a mobile app, and consumers who use the app can be sent an instantaneous discount or some campaign information as they pass by product display stand on pallets. In a pilot trial of this project by CHEP, an increase in sales of 103% and an 184% acquisition of new consumers with 4 display applications was achieved. The consumer experience was improved and individualized communication with consumers was facilitated.
Special software for producers and transporters
Utilizing its expertise in equipment management and the special software it uses in this area, CHEP analyses the supply chains of its business partners from beginning to end and increases the efficiency of product flows. Companies can manage invoicing, orders and data easily through online platforms without wasting time and energy. Using Electronic Data Interchange (EDI) integration, CHEP ensures that equipment orders and declaration management is performed automatically, increases data accuracy and reduces operational burdens.
Furthermore, within the scope of the Transport Collaboration project, CHEP determines points where equipment gathering and product delivery overlap, and ensures that trucks travel shorter distances, reducing transport costs and improving environmental performance. With the Transporter Mobile Application that it is working on, it aims to achieve paper efficiency by allowing drivers to carry out all their work processes from there.
Stating that by creating data-focused solutions for the digital supply chain, they have moved towards digital equipment and integrated systems, CHEP Turkey & North Africa Regional Director Şafak Aktekin said; “Our goal at CHEP is to lead the digital revolution in the supply chain sector. We are going beyond traditional boundaries in order to increase collaboration and allow 360 degree visibility throughout the supply chain. We are investing in business intelligence applications based on “Big Data” and “the Internet of Things” technology. By digitalizing our equipment, we can streamline the processes of our partners in the supply chain ecosystem, provide meaningful data and enable innovative business models.” .