First mover advantage implementing the reimagined store of the future could be critical for retailers to get ahead of rivals. Although working with brands to generate creativity and innovation is vital, some new spins on old tricks are needed.
Industry experts give their views on how retailers can tackle key challenges in the video below. Their perspectives on the challenges for non-impacted brands and impacted brands are also available to view.
Bryan Roberts, Retail Cities, says:
There will have to be some far-reaching thought about how retailers organize their stores, particularly seasonal activations. But I think a lot of it is going to be helping brands and categories which are not part of this prime real estate to help them get up to speed. The retailers will collaborate with non-impacted categories manufacturers while helping the impacted manufacturers come to life in the aisle.
Read more from Bryan and our industry experts in our Industry Discussion Paper.
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