Swinging from the aisles
Product reformulation is a route around HFSS. But confectionary products are challenging to perfect. So, retailers must consider other methods on the shop floor to adapt to the regulations. Could a renewed focus on convenience stores, rationalisation of ranges, and maximising the opportunities of display innovation be possible answers?
Industry experts give their views on how impacted brands can adapt to maximise opportunities in the video below. Their perspectives on the challenges for non-impacted brands and retailers are also available to view.