HFSS brands and retailers
The future store holds excellent promise for brands that may have been tucked away on the aisle as they move into more prominent store space. A reimagination of their place on the shop floor may include stimulating the same type of HFSS impulse buying seen for decades.
Industry experts give their views on how non-impacted brands can maximise the opportunities in the video below. Their perspectives on the challenges for impacted brands and retailers are also available to view.