HFSS: opportunities for non-impacted brands

HFSS brands and retailers

The future store holds excellent promise for brands that may have been tucked away on the aisle as they move into more prominent store space. A reimagination of their place on the shop floor may include stimulating the same type of HFSS impulse buying seen for decades.

Industry experts give their views on how non-impacted brands can maximise the opportunities in the video below. Their perspectives on the challenges for impacted brands and retailers are also available to view.

Swinging from the aisles

Non-impacted brands

Coming up next

  • Non-impacted brands

Front of store promotions – an opportunity?

Andrew Wood, ACSW Ltd, says:

There is an opportunity for front of store promotions, the brands you typically wouldn’t expect to see. You’ll see alcohol front of store, but you won’t’ see chocolate. Some of the brands that previously wouldn’t have been able to get that slot can now be front of store, so they will have to adapt their strategy.

Read more from Andrew and our industry experts in our Industry Discussion Paper.

Do you have a story about how your brand is adapting the HFSS regulations?

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HFSS: opportunities for non-impacted brands | CHEP