I met Lakshmi on my fourth trip to Mumbai in 2014 doing consumer research for a global CPG company. It was a blazing hot afternoon with the scents and sounds of the vibrant city—street vendors hawking panipuri and chai, cars blaring horns and spewing exhaust, dogs barking and smelling like dogs—baking in the sun and ringing in our…

Author: Kelly Skinner, Brambles Open Innovation

The world has witnessed an unprecedented shift in the way we live our lives, as well as a significant adjustment in the way we shop.

Far before COVID hit, we had already started to see the power shift from brands to consumers. For decades, communication was one way through advertising but then communication…