The Little Potato Company is the largest grower of creamer potatoes in North America, supplying grocery stores in the U.S. and Canada with a delicious variety of these easy-to-prepare potatoes. While it’s hard to resist the obvious play on words, keep this in mind: Owner Angela Santiago started selling her harvest at local farmers’ markets some 25 years ago, and quickly created a new niche in the very competitive produce market. That’s no small potatoes.
For years, consumers found bags of The Little Potato Company creamer potatoes in huge bins at the grocery store. The big footprint drove sales, but the display method was bulky, expensive and not sustainable: The bins shipped on one-way white wood pallets that were cumbersome and labor-intensive.
“We needed something that required less handling in our plants and at the retail level,” says Christa Wagner, Director of Advertising and Promotion at The Little Potato Company. “We had to bring down the cost of the display, while still moving tremendous volume and having a brand impact.”
Wagner says CHEP’s CarbonNeutral® pooled half pallet stacks up benefits throughout the supply chain: It delivers the strength needed to carry and protect heavy bags of potatoes, creates labor savings in the plant and at the store level, and presents a modern, appealing image in the produce section and other areas of the grocery store.