This multinational canned soup company’s leadership partnered with CHEP to find a high-quality, display-ready solution. We worked together and determined that CHEP shared and reusable half pallets would provide a consistent, durable and readily available platform. These half pallets would also improve the appearance in retail stores and ultimately lower supply chain costs. Plus, this soup company was able to justify their investment with their co-packers, since their promotional displays would actually reach the retail floor.
This multinational canned soup company started transporting displays on CHEP half pallets and quickly saw results. Sales increased due to less product damage, fewer customer returns and more visibility for promotional displays on the retail floor. They were pleased with the improved look and feel of their in-store displays, and retailers were pleased with the ease of handling and increased load stability—leading to better placement at the store’s prime off-aisle locations.
Thanks to strong results across their supply chain and an increased return on their investment, this company is now merchandising 100% of their traditional soup displays on CHEP half pallets.