Case Study: Jel Sert

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How Jel Sert reduced product damage and delighted customers

Jel Sert is known as the “makers of fun foods,” with freezer bars, desserts and beverages. The company was founded in 1926 and remains one of the few large, privately held, family-owned companies around today. It operates in the United States, producing food and beverages that are distributed internationally to some of the biggest retailers in the world.

Our strategic decision to switch to the CHEP half pallet was a no-brainer. CHEP’s half pallet is a durable, economical and aesthetically pleasing pallet. This is critical to our overall marketing strategy, as this pallet is used in display-ready fashion.

Michael Martinez Vice President of Customer Service & Distribution, Jel Sert

Jel Sert Logo
Jel Sert

Jel Sert ships 100,000 cases of products on half pallets every year – and those shipments were creating problems. The recycled half pallets used by Jel Sert were of inconsistent quality and didn’t offer enough top deck coverage. As a result, product damage was occurring while in transit to retail locations, and during the unloading process. Retailers began to complain about both the quality issues and the unsightly appearance of the inconsistent recycled half pallets. They simply didn’t look appealing as endcap displays.

Michael Martinez, Vice President of Customer Service and Distribution for Jel Sert, turned to CHEP for a better half pallet solution – one that would “complete the professional appearance of our products and show as a display-ready pallet for our retailers.”

The CHEP team traveled to Jel Sert to discuss the situation, demonstrate the CHEP 40x24-inch half pallet solution, and give the Jel Sert team a “hands on” opportunity to test the pallets.

After that initial meeting, the Jel Sert and CHEP teams – building on their long and successful relationship – worked together to implement the new half pallet solution. As part of the process, Jel Sert had an opportunity for a trial run with CHEP’s half pallet. The samples used during the trial proved to Jel Sert that consistency matters: The reliable quality of the CHEP half pallets delivered marked operational efficiencies compared to the inconsistent recycled half pallets Jel Sert had been using.

“The trial was a natural outcrop of our fantastic, long-term business relationship,” Michael says. “CHEP is a provider of choice for Jel Sert and has been over the last decade. CHEP continues to be a strategic partner in providing multi-faceted solutions in the most cost-efficient manner, ultimately satisfying internal and external supply chain challenges.”

Jel Sert has received substantial benefits from integrating CHEP shared 40x24-inch half pallets into their supply chain.

  • Eliminated product damage with these shipments during the past two years.
  • Improved related service, achieving 100% customer complaint free status.
  • Strengthened its ongoing sustainability program, avoiding nearly 100,000 pounds of CO₂ and nearly 130,000 pounds of solid waste from conversion to both CHEP 40x24-inch half pallets and CHEP 48x40-inch pallets.

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Case Study: Jel-Sert | CHEP USA