Fresh and organic. What a perfect pairing. Encompassing meats, salads, produce and the like, the fresh category has always had top billing as the healthiest section in the grocery store. And, of course, the health benefits of all-natural and organic products are universally acknowledged. Put the two together and the result is the very best that a supermarket has to offer.
But the retail landscape continues to evolve, making it imperative that retailers keep up with changes in consumer shopping habits. In particular, migration toward online platforms for packaged goods continues. As a result, retailers are focusing hard on drawing consumers into the store through fresh offerings, including organics.
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