Case Study: California Giant Berry Farms

Download PDF

How California Giant finds gigantic benefits in partnership

The Opportunity
Help an international berry company reach its industry-leading sustainability goals while efficiently providing the fresh fruit retailers expect and consumers love.

The Solution
Partner with CHEP to ensure that pooled (shared and reused) pallets strengthen the company’s sustainability journey toward zero waste.

 

“I honestly can’t imagine not sending a CHEP pallet – if everything is blue, we’re creating efficiencies in the supply chain. We encourage companies to look at their partners. What are they already doing? How could you make a bigger impact together?”

Cindy Jewell Vice President of Marketing, California Giant Berry Farms

California Giant

Nearly 50 years ago, a local shipping partnership started selling strawberries out of a trailer in Watsonville, Calif. Their small entrepreneurial adventure became a giant success, literally: California Giant Berry Farms now provides strawberries, blueberries, blackberries and raspberries to major retailers throughout North America.

In addition to being a top berry producer, California Giant is establishing itself as a leader in sustainability. The company is proactively revamping operations, with zero waste as the end objective. The goal is a perfect fit with CHEP, a longtime California Giant partner. CHEP and its parent company, Brambles, are helping customers eliminate waste, eradicate empty transport miles and cut out inefficiency through a collaborative new approach, Zero Waste World.

“I had a real ‘ah hah’ moment when I was talking to CHEP about Zero Waste World. We’re not just taking this journey on our own. Partners can be a positive part of our sustainability initiative,” says Cindy Jewell, Vice President of Marketing, California Giant Berry Farms. “That’s important to remember. It’s easy to get so far into the weeds with implementing a sustainability program, that you don’t take a moment to look at your partners and consider what they’re doing, and how you can make a bigger impact together.”

CHEP’s 48x40-inch pooled pallets play an essential part in California Giant’s supply chain from picking to purchase: Pallets are taken into the field on harvest day, where full berry boxes and containers are loaded on. From the field, the berries go through a cooler before being shipped across the country. At some “giant” retail locations, the pallets are moved directly onto the store floor for consumer purchase. When empty, the pallets go back to CHEP.

“What CHEP brings to the table that other vendors don’t is the ‘reuse’ portion of its circular solution,” says Jewell. “CHEP goes beyond recycling.”

According to Jewell, the efficiency of CHEP’s approach is key to truly sustainable success.

“In the end, none of this works unless the growers and the company are profitable – we have to ensure that we can plant again next year,” says Jewell. “Positive change is driven by collaboration. We’re committed to our partnership with CHEP.”

In 17 years of partnership, California Giant Berry Farms has utilized 2.87 million CHEP pallets and generated substantial sustainability savings.

  • Removed 1,221,600 pounds of carbon emissions from the atmosphere, the equivalent of planting and growing 14,372 trees for 10 years.
  • Eliminated 1,618,936 pounds of solid waste from landfill.
  • Cut out inefficiency and eradicated empty transport miles.

Find CHEP platforms

Please enter your details below

  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
  • Your entry is not of the correct length
  • Your entry should not contain any URLS
  • This field is required
If your download doesn't start shortly please click here

Select language

United States
Done

Not your country or language?

Change country

Case Study: California Giant Berry Farms | CHEP