Grocerants galore: Retailers of all sizes are winning over customers with their fresh-prepared offerings

STORE Brands April 2018

Quick-service and sit-down restaurants across the country are taking notice of their formidable competition: supermarket grocerants. For example, Hy-Vee’s 36,000-square-foot smaller-format store in downtown Des Moines, Iowa, is driving some nearby eateries out of business by offering an abundance of fresh-prepared offerings through its expanded deli and made-to-order stations and by having plenty of tables so customers can eat in the store. “We didn’t realize the Hy-Vee would be half food court and one-fourth groceries,” the owner of a struggling restaurant across the street from the store told the Des Moines Register in late February.

Des Moines restaurateurs shouldn’t have been surprised, however. West Des Moines-based Hy-Vee has long been strong in retail foodservice, with its sit-down Market Grille restaurant, fast-casual Market Grille Ex-press and its more recent amping up of food hall-style stations integrated into fresh-food departments along the perimeter of its newest stores.

Read more at STORE Brands.

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Grocerants galore: Retailers of all sizes are winning over customers with their fresh-prepared offerings | CHEP